Privacy Policy


We do not store credit card details nor do we share details with any 3rd parties.

Overview

Direct Trade Supplies(Trading as G & R Electrical Wholesalers LTD) is committed to protecting your privacy. This Privacy Policy explains our data processing practices and your options regarding the ways in which your personal data is used. If you have any requests concerning your personal information or any queries with regard to our processing please contact us at Direct Trade Supplies, Unit 26-31 Faraday Mill Business Park, Plymouth, Devon, PL4 0ST.


Legal bases

The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:

Consent

In specific situations, we can collect and process your data with your consent.
For example, when you tick a box to receive email newsletters.
When collecting your personal data, we’ll always make clear to you which data is necessary in connection with a particular service.

Contractual obligations
In certain circumstances, we need your personal data to comply with our contractual obligations.
For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase, and pass them to our courier.

Legal compliance
If the law requires us to, we may need to collect and process your data. 
For example, we can pass on details of people involved in fraud or other criminal activity affecting the Partnership to law enforcement.

Legitimate interest
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.
For example, we will use your purchase history to send you or make available personalized offers.
We also combine the shopping history of many customers to identify trends and ensure we can keep up with demand, or develop new products/services.
We will also use your address details to send you direct marketing information by post, telling you about products and services that we think might interest you.

When do we collect your personal data?

When you visit the website we will record your IP address.
We use Google Analytics to provide us stastics on website performance. View Google's privacy Policy here https://policies.google.com/privacy?hl=en
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.
For example, we will use your purchase history to send you or make available personalized offers.
We also combine the shopping history of many customers to identify trends and ensure we can keep up with demand, or develop new products/services.
We will also use your address details to send you direct marketing information by post, telling you about products and services that we think might interest you.
When you make an online purchase we will store your order details but we will not store card details.  
When you create an account with us.
When you engage with us on social media.
When you contact us by any means with queries, complaints etc.
When you enter prize draws or competitions.
When you fill in any forms online or offline.
When you’ve given a third party permission to share with us the information they hold about you.

What personal data do we collect?

If you browse the website we will collect your ip address, date & time of access, browser details and your referral information.
If you place an order with us: your name,address,phone & fax number,email address,notes and transaction details will be stored in order to process your order and will will kept on our system for reference and legal purposes. Your login information will be encrypted.
To deliver the best possible web experience, we collect technical information about your ip address and browser, the web pages viewed during your visit, the advertisements you clicked on, and any search terms you entered.

We use cookies to provide you with a usable website. Cookie details below,

DIRECTTRADESUPPLIES.CO.UK

NAME: _gat_UA-16389571-1
NAME: _ga
NAME: _gid
Universal Analytics (GOOGLE)
Use: These cookies are used to collect information about how visitors use our website and WordPress blog. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited.
https://support.google.com/analytics/answer/6004245

NAME: jssCart
USE: Used to link your cart contents to your browser

NAME: jssHash
USE: Used to remember when the visitor is logged into their account.

DIRECTTRADESUPPLIES.CO.UK/BLOG

NAME: wordfence_verifiedHuman
USE: Cookie set by the Wordfence Security WordPress plugin to protect the site against malicious attacks.

NAME: wfvt_3095381318
USE: Cookie set by the Wordfence Security WordPress plugin which notes information about your general geographic location.

How and why do we use your personal data?

We use your data to be able to send your order. Without it we can't send your order.
If you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.
If you’ve asked us to let you know when an item comes back into stock, we can’t do that if you’ve withdrawn your general consent to hear from us.
We also need to be able to keep your data to be able to provide you with warranties, transaction details and possible refunds. 

How we protect your personal data?

Your data is protected from the moment it leaves your browser using the highest industry standards.
Card data is not entered on directtradesupplies.co.uk you will be redirected to sagepay.co.uk or paypal.com depending on your chosen payment provider. See Sage Pay's security policy here https://www.sagepay.co.uk/policies/security-policy and Paypals here https://www.paypal.com/uk/webapps/mpp/paypal-safety-and-security.
We regularly monitor our servers to protect your data.

How long will we keep your personal data?

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.
At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.
Some examples of customer data retention periods:

Orders
When you place an order, we’ll keep the personal data you give us for six years so we can comply with our legal and contractual obligations. In the case of certain products, such as electrical and nursery items, we’ll keep the data for 10 years.

Inactive accounts
If you’ve not used your account for more than six years, it will be flagged as inactive and we’ll contact you to ask whether you want to keep it open. Unless you reply to say ‘yes’, we’ll close the account and delete or anonymise the personal data associated with it.

Warranties
If your order included a warranty, the associated personal data will be kept until the end of the warranty period.

Who do we share your personal data with?

We sometimes share your personal data with trusted third parties.

For example delivery couriers, payment processors.

Here’s the policy we apply to those organisations to keep your data safe and protect your privacy:

    We provide only the information they need to perform their specific services.
    They may only use your data for the exact purposes we specify in our contract with them.
    We work closely with them to ensure that your privacy is respected and protected at all times.
    If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.

Examples of the kind of third parties we work with are:

DPD, ROYAL MAIL, SAGEPAY, PAYPAL

What are your rights over your personal data?

You have the right to request:

    Access to the personal data we hold about you, free of charge in most cases.
    The correction of your personal data when incorrect, out of date or incomplete.
    That we stop using your personal data for direct marketing (either through specific channels, or all channels).
    That we stop any consent-based processing of your personal data after you withdraw that consent.
    Review by a Partner of any decision made based solely on automatic processing of your data (i.e. where no human has yet reviewed the outcome and criteria for the decision).

You can contact us to request to exercise these rights at any time by emailing sales@directtradesupplies.co.uk or writing to us at,
Direct Trade Supplies
26-31 Faraday Mill Business Park
Plymouth
PL4 0ST

If we choose not to action your request we will explain to you the reasons for our refusal.
Your right to withdraw consent
Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.
Where we rely on our legitimate interest
In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation.
We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.
Direct marketing
You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.
Checking your identity
To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice.
If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.

In The Future... 

This policy may change, and if it does, any changes will be identified on the www.directtradesupplies.co.uk website. That way you'll always be fully aware of what information is collected, how it's used and under which circumstances it may be made available.